Espanglish.
Brit Awards.
Espanglish.
Brit Awards.
Client
Mastercard
Year
2018
Role
Art Direction · Edit · Motion
Campaign
Campaign
How it was built
How it was built
Make a
contest feel
like an event.
The "Espanglish" contest invited people to perform songs in English with their own cultural twist. The film had to convey that playful energy without feeling like a standard promo.
The "Espanglish" contest invited people to perform songs in English with their own cultural twist. The film had to convey that playful energy without feeling like a standard promo.
Challenge
Mastercard.
Brit Awards.
20+ years.
Mastercard has sponsored the Brit Awards for over 20 years. For the 2018 edition, MRM McCann needed a promo film that captured that enthusiasm — fresh, culturally relevant, and visually surprising.
Mastercard has sponsored the Brit Awards for over 20 years. For the 2018 edition, MRM McCann needed a promo film that captured that enthusiasm — fresh, culturally relevant, and visually surprising.
Context
Context
Challenge
British pop iconography meets surrealist
gif culture.
British pop iconography meets surrealist
gif culture.
We combined chroma key techniques with cutouts of iconic British characters to build a dynamic, layered visual universe. The style borrowed from the rise of gifs — fast, irreverent, and endlessly remixable. Chaos that felt intentional.
We combined chroma key techniques with cutouts of iconic British characters to build a dynamic, layered visual universe. The style borrowed from the rise of gifs — fast, irreverent, and endlessly remixable. Chaos that felt intentional.
The system
The system
Result
A promo film built on visual chaos that worked.
British pop iconography + gif culture + Gipsy Kings = a cultural mashup that felt native to the moment.
The contest format turned the audience into the campaign. A karaoke mechanic that made participation feel natural — not forced.
A promo film built on visual chaos that worked.
British pop iconography + gif culture + Gipsy Kings = a cultural mashup that felt native to the moment.
The contest format turned the audience into the campaign. A karaoke mechanic that made participation feel natural — not forced.