Splendido Splendente.
Wallapop Italia.
Splendido Splendente.
Wallapop Italia.
Client
Wallapop — Italia
Year
2021
Role
Brand Creative Art director
Campaign
Campaign
How it was built
How it was built
Make it
feel Italian.
Make it
feel Italian.
Launch Wallapop in Italy in a way that resonated culturally — communicating ease of use and the thrill of finding hidden treasures without feeling like a foreign app.
Launch Wallapop in Italy in a way that resonated culturally — communicating ease of use and the thrill of finding hidden treasures without feeling like a foreign app.
Challenge
A new market.
A new audience.
A new market.
A new audience.
Wallapop was entering Italy — a country with a strong cultural identity and a deep connection to music. The platform needed to feel local from day one, not like an import.
Wallapop was entering Italy — a country with a strong cultural identity and a deep connection to music. The platform needed to feel local from day one, not like an import.
Context
Context
Challenge
We took Donatella Rettore's legendary "Splendido Splendente" and gave it a Wallapop twist — rewriting the lyrics to reflect the joy of finding hidden gems.
Two roommates, a modern household, and Easter eggs hidden in every scene to spark curiosity and drive downloads.
We took Donatella Rettore's legendary "Splendido Splendente" and gave it a Wallapop twist — rewriting the lyrics to reflect the joy of finding hidden gems.
Two roommates, a modern household, and Easter eggs hidden in every scene to spark curiosity and drive downloads.
We rewrote an iconic Italian song with Wallapop's values.
We rewrote an iconic Italian song with Wallapop's values.
How
How
Results
The campaign went organic.
People couldn't stop singing it and took to social media asking for new versions.
Led to an organic collaboration between a young artist and Donatella Rettore — a new album and a new version of the song.
The campaign went organic.
People couldn't stop singing it and took to social media asking for new versions.
Led to an organic collaboration between a young artist and Donatella Rettore — a new album and a new version of the song.